Second Annual Direct Booking Summit Caribbean Returns to Antigua & Barbuda

March 24, 2026

CHTA AND TRIPTEASE TO HOST SECOND ANNUAL DIRECT BOOKING SUMMIT CARIBBEAN IN ANTIGUA & BARBUDA

Following a successful inaugural event in 2025, Caribbean hoteliers convene to accelerate direct booking strategies

FORT LAUDERDALE, Fla. – March 23, 2026 – As Caribbean hoteliers face mounting distribution costs and intensifying competition for direct guest relationships, the Caribbean Hotel and Tourism Association (CHTA) and Triptease are bringing proven, revenue-focused solutions to the region. Now in its second year, the Direct Booking Summit (DBS) Caribbean edition returns on Thursday, May 15, 2026, at Sandals Grande Antigua — immediately following the 2026 Caribbean Travel Marketplace.

"Following a successful inaugural Direct Booking Summit Caribbean, we’re building on that momentum to bring even more practical, revenue-focused strategies to the region," said CHTA President Sanovnik Destang. "The summit has become an essential platform for Caribbean hoteliers to strengthen their direct booking performance, take greater ownership of the guest relationship, and drive long-term profitability."

DBS Caribbean focuses on practical strategies to grow direct revenue, improve conversion, and reduce reliance on third-party channels. This year’s summit will spotlight the latest in digital marketing, AI-driven solutions, and emerging technology shaping booking behavior and guest acquisition.

"The first DBS Caribbean exceeded every expectation we had," said Charlie Osmond, Co-founder of Triptease. "What struck me was the confidence in that room. Hoteliers who came ready to learn left ready to act. The conversations were honest, the ambition was real, and the community that formed around it has only grown since. That's exactly why we're back. The industry has moved on, the questions have gotten sharper, and we think the Caribbean is ready to go even deeper on what it actually takes to win on direct. We can't wait to keep building this movement alongside CHTA."

Attendees will gain insights into:

Boosting Direct Bookings

Learn how hotels are increasing conversion and achieving 50%+ direct booking ratios through practical, real-world strategies.

AI & Automation for Guest Acquisition

Explore how AI-driven marketing, personalization, and automation are being used to attract high-value guests and convert demand into direct revenue.

Distribution & Revenue Strategy

Understand how to reduce reliance on third-party channels while optimizing pricing, channel mix, and overall profitability.

Peer Networking

Exchange proven approaches with regional operators facing similar commercial and distribution challenges.

Registration

Registration is now open for CHTA members and non-members. Following strong demand in 2025, capacity is limited. To learn more or secure your place, visit: www.DirectBookingSummitCaribbean.com.

For more information on this and other CHTA events, visit www.CaribbeanHotelandTourism.com.

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About the Caribbean Hotel and Tourism Association (CHTA)

The Caribbean Hotel and Tourism Association (CHTA) is the leading organization representing the interests of the Caribbean hospitality and tourism industry for more than 60 years. With 32 National Hotel Associations as well as 1,000 diverse members spanning hotels, resorts, tourism providers, and allied partners across the region and beyond, CHTA serves as a powerful voice, resource, and connector for the Caribbean’s most vital industry. Through ongoing advocacy, professional development, industry insights, and market intelligence, CHTA helps its members thrive in today’s competitive global marketplace. Organizations worldwide with interest in the Caribbean that want to increase their presence and connectivity in the Caribbean Hospitality and tourism industry are invited to join this dynamic community. To learn more about membership benefits and upcoming virtual and in-person events, please visit www.CaribbeanHotelandTourism.com.

About Triptease

Triptease delivers online personalization for hotels across their website, booking engine and advertising channels. The result is better guest experiences and more direct bookings. The Triptease platform includes AI-metasearch bidding, SEM, parity management, website personalization and conversion benchmarking. For more information visit www.triptease.com.