The Antigua and Barbuda Tourism Authority, recently gave members of the British press, a once in a lifetime opportunity, to breakfast with West Indies cricketing legend, Sir Vivian Richards.
Hilary Modeste UK & Europe Director of Tourism said “Our June press breakfast was perfectly timed to coincide with the West Indies Tour of England.
Cricket is currently foremost in the minds of the British sporting public and having a well–respected sporting hero such as Sir Vivian Richards over, presented the ideal platform for us to gain media attention and promote Antigua and Barbuda, and cricket in the destination.”
The Antigua and Barbuda cricketing icon spent the early hours of the morning addressing questions from a select audience of thirteen journalists. The journalists, represented media houses such as the Daily Telegraph, Destination of the World News, Mail on Sunday, Men’s Health as well as the British Guild of Travel Writers.
Rather than focus on the cricket being played, Richards, who is also an Antigua and Barbuda sports tourism ambassador, engaged the journalists with tales of his childhood spent viewing cricket matches from treetops outside the Antigua Recreation Grounds. He shared stories of playing cricket on his favourite beach, made mention of his top hang-out spots and eating places in Antigua, and spoke of the country’s national dishes.
Following the 2 hour breakfast question & answer, Richards interacted with some of the journalists on a one-on-one interview basis, and autographed Antigua and Barbuda branded cricket bats.
The cricketing icon later appeared on cricket show “Cricket AM”. Cricket AM airs ever Saturday on Sky Sports. The Sky Sports network appeals to mostly an ABC1 audience and has a monthly reach of 1 million individuals.
In a 10 minute televised interview airing at peak time, Richards, spoke about his love for Antigua and Barbuda, as well as his impressions of the current cricket test match.
Viewers tuning in, shared their thoughts of the interview via Twitter, with one viewer tweeting, “Sir Vivian Richards on Cricket AM....the best of the best.
#MasterBlaster.” Other viewers shared the same sentiment tweeting “Sir Viv on Cricket Am, a cricket god and legend and genesis all in one!!” and “Great show today Viv was an absolute legend!”
Richards appearance on the show, was promoted weeks before the event, with promos on the Sky sports website also giving mention to Antigua and Barbuda as a destination.